The Baron Group

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View this Video of Eric Baron's Presentation on Consultative Selling

Please join our new LinkedIn Group, for graduates of our Consultative Selling Skills workshops.

How Well Is Your Sales Team Using Their Consultative Selling Skills? Are they focusing on your customer? They should be! Sales success today requires working together and solving the customer's business problems. Consultative Selling begins with the idea that the best salespeople are great problem solvers. (Continued...)

How Do Your Sales Managers View Coaching?
Of all the things that managers do to develop their people, many believe the most important is coaching. Coaching is defined as using your skills, experience and know-how to help your people improve their performance. Coaching consists primarily of giving people feedback to reinforce what they do well while suggesting ways and means to improve. (Continued...)

NEW! Our 2011 Public Workshop schedule is now available here.

What do our clients say?"The Baron Group makes its consultative sales training relevant and applicable, empowering its students with needs-driven, and team selling skills. Our sales organization has acquired a host of invaluable insights from The Baron Group's experience and expertise."Scott PosnerCEO, Global Corporate TrustThe Bank of New York Mellon

"Selling", Eric Baron's latest book, offers master tips and techniques for successful selling. This book teaches you how to target your audience, understand your customer and perfect your sales pitch.
Order your copy at Amazon.

"Selling is a Team Sport" is Eric Baron's widely acclaimed first book.

Selling is more about fulfilling the true needs of the customer than it is about selling a pitch out of a can. This book will help you learn how to recognize and respond to the customers unspoken and specific needs, which is the most important step toward becoming a problem-solving consultative salesperson.