The Involvement Practice, LLC

Information may not be reliable

Blogs. YouTube. Wikis. MySpace. Facebook. Personal web sites. Today, brand perceptions are no longer built through carefully-orchestrated marketing efforts alone. They are now at the mercy of instantly-disseminated user experiences, both good and bad.
Now, more than ever in the history of brand management, employees play a critical role in building and maintaining the authenticity and cachet of brands in the public mind.

Traditional corporate identity firms excel at developing, introducing and refining brands in the minds of customers. But what about introducing, reinforcing and nurturing those brands in the minds of employees? To be successful, brand strategies must be fully integrated into an organization’s culture.
The Involvement Practice uses a proprietary methodology —part art, part science—to make deep, lasting connections between employees and a brand. We call it Brand Involvement®, and it can transform your workforce into a highly-motivated and highly-effective way to shape your brand.