MediaBOOM-Qualities of an effective website

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Does your website have what it takes to be ranked among the best quality websites? Well, if you are wondering what it takes to make your website stand tall, then it is advisable that you first understand the characteristics that can build or break your website. It is important that you treat your website as your online investment; hence you should make all efforts to ensure that it is attractive to the viewer. The reason behind this is because a poorly built site will do more to harm to your business than to help it grow or achieve its intended purpose. Therefore, in this article you will come across the components that are involved towards ensuring that your website becomes successful. The following elements will help you determine whether your website is effective or it needs more polishing.

Search Engine Optimized (SEO)

There are various rules and regulations that guide web designers in achieving good SEO ranking when it comes to website design. You should use your keywords in the link test and make your links descriptive in order to leverage them. Keep your HTML code clutter-free; use Cascading Style Sheets for positioning and minimize the use of tables. A good website should often include the important keywords appropriately and frequently. In addition, avoid the use of image-only objects, JavaScript or Flash for your navigational items. Instead, include plenty of written content in HTML format. The scope of Search Engine Optimization is too broad to cover in this article but at least those are some of the basics.

Functionality

It is equally important that you put in mind the exposure that your website will get; hence the copy should always be error-free. Since you don’t know who will be quoting you in future, it is critical that you double-check your figures and facts. Just like bad grammar and spelling mistakes are unforgivable in other company materials is the same way it is unforgivable on a website. Therefore, you should always be keen when posting or publishing articles on your website to avoid being a victim of misspellings, punctuation, incorrect grammar and typos. Everything should work as expected, including registration, site search, and contact forms or even hyperlinks across the spectrum. Your visitors will get disillusioned and frustrated with your company when your website portrays poorly constructed or broken components. In case you find this difficult, you can alternatively hire a web designer to help you come up with a Responsive Web Design.

Content

For your website to be ranked among the best in its niche, it is very important that you check the quality of content that you often post on your website. You can take advantage of the content that you use to attract more visitors to your site and they will automatically gain confidence in your company’s competence and knowledge. Your content should be relevant and informative since your audience is looking for information that will help them solve their problem or even in making a crucial decision. Your site must have substance along with style. In addition, you should ensure that you update your content regularly in case there are some changes to be made or when a new thing comes up.

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